Content Creator & Social Media Strategist

Crafting content
that converts

Hate managing your social media? That's where I come in. I create short-form video content, handle content scheduling, and show up on camera — so your brand doesn't have to think twice about it. Specializing in dining experiences, lifestyle, travel, and brand marketing across New York City and beyond.

View My Work
Hailey Black
Short-Form Video
On-Camera Talent
Content Scheduling
Creative Direction
Shoot Production
Influencer Partnerships
UGC
Content Calendars
Brand Storytelling

About

Strategy meets
storytelling

I partner with restaurants, hotels, brands, and cafes to create content that's not just beautiful — it's built to perform. From concepting and shoot production to editing and content scheduling, I handle the full creative process. And yes, I'm comfortable in front of the camera too.

10+
Brand Clients
100%
End-to-End Production
UGC
& Influencer Strategy
NYC
& Beyond

Selected Work

Client Projects

Sabal Swim Content Creation & Digital Marketing

Brand Overview

Sabal Swim is a San Diego-based swimwear brand designed specifically for women with smaller bust sizes, solving common fit issues like gapping and lack of support. The brand's signature sewn-in enhancers create natural lift and shape while maintaining a secure, flattering fit.

My Role

  • Directed and produced social media content and campaigns
  • Managed brand storytelling across Instagram and digital channels
  • Worked directly with the founder on messaging and pricing strategy
  • Analyzed engagement metrics to refine campaigns and improve content performance
  • Planned and directed photo and video shoots, collaborating with the founder on shoot days
  • Sourced and partnered with creators for UGC content

Shoot Behind the Scenes

Model Interview

Campaign Video

Product Showcase

Shoot Moodboard

Shot List

Albion Garden Content Creation & Planning

Brand Overview

Albion Garden is a Japanese concept store offering a curated selection of skincare, beauty, and wellness products. Delivered a full month of ready-to-post content tailored to the brand's aesthetic.

My Role

  • Produced a full month's content calendar with planned post topics and cadence
  • Created short-form video content and on-camera lifestyle videos
  • Designed carousel posts and infographics for product education
  • Delivered a cohesive batch of content aligned with the brand's elevated visual identity

Brand Video

Content Calendar

Carousel

Carousel

Carousel

Carousel

Plush Ritual Content Creation & Digital Marketing

Brand Overview

Plush Ritual is a premium towel subscription service redefining the home experience. Content focused on lifestyle storytelling that communicates the brand's luxury feel and everyday convenience.

My Role

  • Produced short-form video content for TikTok and Instagram Reels
  • Developed concept and scripting for branded social videos
  • Created authentic, lifestyle-driven content that highlighted product benefits
  • Planned content calendars and had full end-to-end ownership of social media
  • Delivered content optimized for platform-specific performance

Lifestyle Product Reel

Lifestyle Product Reel

Story Content

Story Content

Story Content

Our Jungle House Content Creation — Khao Sok, Thailand

Brand Overview

Our Jungle House is a boutique eco-resort nestled in the jungles of Khao Sok, Thailand. The property offers an immersive, nature-first experience — treehouse stays, wildlife encounters, and slow travel at its most beautiful.

My Role

  • Created photo and video content capturing the property's unique jungle atmosphere
  • Produced short-form video content for social media
  • Delivered lifestyle-driven visuals to attract the brand's target travel audience

Travel Reel

Film & Digital Photography

Casa Loma Content Creation — Laguna Beach, CA

Brand Overview

Casa Loma is a boutique hotel in Laguna Beach, California, known for its coastal charm, stunning ocean views, and laid-back luxury. Content captured the effortless beauty of the property and the Southern California lifestyle surrounding it.

My Role

  • Created photo and video content showcasing the property and guest experience
  • Produced short-form video content for social media platforms
  • Delivered visuals highlighting the coastal lifestyle and hotel's distinct character

Hotel Tour & Coastal Experience

Get In Touch

Let's work together

Open to brand partnerships, UGC, creative direction,
and full content strategy engagements across NYC and beyond.

haileyblack111@gmail.com