Content Creator & Social Media Strategist

Crafting content
that converts

Hate managing your social media? That's where I come in. I create short-form video content, handle content scheduling, and show up on camera — so your brand doesn't have to think twice about it. Specializing in dining experiences, lifestyle, travel, and brand marketing across New York City and beyond.

View My Work
Hailey Black
Available for Collaborations
Short-Form Video
On-Camera Talent
Content Scheduling
Creative Direction
Shoot Production
Influencer Partnerships
UGC
Content Calendars
Brand Storytelling

About

Strategy meets
storytelling

I partner with restaurants, hotels, brands, and cafes to create content that's not just beautiful — it's built to perform. From concepting and shoot production to editing and content scheduling, I handle the full creative process. And yes, I'm comfortable in front of the camera too.

10+
Brand Clients
100%
End-to-End Production
UGC
& Influencer Strategy
NYC
& Beyond

Selected Work

Client Projects

Sabal Swim Content Creation & Digital Marketing

Brand Overview

Sabal Swim is a San Diego-based swimwear brand designed specifically for women with smaller bust sizes, solving common fit issues like gapping and lack of support. The brand's signature sewn-in enhancers create natural lift and shape while maintaining a secure, flattering fit.

My Role

  • Directed and produced social media content and campaigns
  • Managed brand storytelling across Instagram and digital channels
  • Worked directly with the founder on messaging and pricing strategy
  • Analyzed engagement metrics to refine campaigns and improve content performance
  • Planned and directed photo and video shoots, collaborating with the founder on shoot days
  • Sourced and partnered with creators for UGC content

Shoot Behind the Scenes

Model Interview

Campaign Video

Product Showcase

Shoot Moodboard

Shot List

Albion Garden Content Creation & Planning

Brand Overview

Albion Garden is a Japanese concept store offering a curated selection of skincare, beauty, and wellness products. Delivered a full month of ready-to-post content tailored to the brand's aesthetic.

My Role

  • Produced a full month's content calendar with planned post topics and cadence
  • Created short-form video content and on-camera lifestyle videos
  • Designed carousel posts and infographics for product education
  • Delivered a cohesive batch of content aligned with the brand's elevated visual identity

Brand Video

Content Calendar

Carousel

Carousel

Carousel

Carousel

Plush Ritual Content Creation & Digital Marketing

Brand Overview

Plush Ritual is a premium towel subscription service redefining the home experience. Content focused on lifestyle storytelling that communicates the brand's luxury feel and everyday convenience.

My Role

  • Produced short-form video content for TikTok and Instagram Reels
  • Developed concept and scripting for branded social videos
  • Created authentic, lifestyle-driven content that highlighted product benefits
  • Planned content calendars and had full end-to-end ownership of social media
  • Delivered content optimized for platform-specific performance

Lifestyle Product Reel

Lifestyle Product Reel

Story Content

Story Content

Story Content

Our Jungle House Content Creation — Khao Sok, Thailand

Brand Overview

Our Jungle House is a boutique eco-resort nestled in the jungles of Khao Sok, Thailand. The property offers an immersive, nature-first experience — treehouse stays, wildlife encounters, and slow travel at its most beautiful.

My Role

  • Created photo and video content capturing the property's unique jungle atmosphere
  • Produced short-form video content for social media
  • Delivered lifestyle-driven visuals to attract the brand's target travel audience

Travel Reel

Film & Digital Photography

Casa Loma Content Creation — Laguna Beach, CA

Brand Overview

Casa Loma is a boutique hotel in Laguna Beach, California, known for its coastal charm, stunning ocean views, and laid-back luxury. Content captured the effortless beauty of the property and the Southern California lifestyle surrounding it.

My Role

  • Created photo and video content showcasing the property and guest experience
  • Produced short-form video content for social media platforms
  • Delivered visuals highlighting the coastal lifestyle and hotel's distinct character

Hotel Tour & Coastal Experience

Get In Touch

Let's work together

Open to brand partnerships, UGC, creative direction,
and full content strategy engagements across NYC and beyond.

haileyblack111@gmail.com